]So, you’ve decided to set up a photography blog. The whole idea of blogging seems funny to many. You might think bloggers just journal about themselves or write about their day to day, but it goes further than that. Blogs are great because they educate people. A photography blog teaches readers about photography.
You might learn things like:
· How to take a good photo with your cell phone
· How to pick the right camera
· How to use specific photo editing software
· How to start a professional photography business
It seems like this whole blogger thing has rushed the globe. Everywhere you turn, there’s a blog. Now, favorite bloggers are making it to professional print and television with national campaigns for Dr. Pepper, with beauty blogger Michelle Phan or big hair care brand Tresemme working with fashion blogger Arielle Charles.
So, what’s up with this blogging thing anyway? Here are three reasons for setting up a photo blog:
First and foremost, blogging is an incredible outlet that you can use to express yourself and share your passions with the public. Today, there’s a blog on just about anything: food, cooking, fashion, work from home, homeschooling, kids, etc.
So, how do you know what to blog about?
Pick a topic you are passionate about or a topic you are an expert in that you can teach others about. Simple enough, right?
Those passionate about photography might think about setting up a photo blog. If you are a photography professional or even if you’re self-taught, photography is a niche with a very passionate audience. You’ll likely gain readers right from the start that you can teach your photo tricks to. Onto reason #2.
Blogging is an excellent way to make a name for yourself in the internet world, especially if you have a photography business. Blogging about photography and teaching others your craft can be very rewarding and will make you more popular, which can bring sales and new clients to your business.
Some other publicity perks you can reap include:
· Features in reputable publications
· Sponsored work with companies and brands
· Networking opportunities
Publicity is most definitely a positive benefit, especially if you have your own business.
Yes, you can make money with your blog. This goes beyond referrals to any photography business you might have. You can earn through your blog.
Blogs make money. Many people don’t know this. Blogs make money through sponsored posts (get paid to feature other people’s content), affiliate marketing (get paid if your referrals result in a sale), ads (get paid to place advertisements on your blog), and your own products/services (like courses you create, eBooks, consults, etc.).
Want proof? Check out this article: How I Made $4,513.43 in Passive Photography Income in 11 Months
I’ll show you a quick tutorial on how you can achieve this:
Blogging + Sponsored Content
Any time you work with a company or brand, you can get paid to write about or feature that brand. This can be a blog post, video, social media post, or related feature.
You can put a “Hire Me” or “Work With Me” page on your blog and work directly with companies that contact you. You can also work with a sponsored post network or brand manager that will present you with sponsored opportunities.
Blogging + Affiliate Marketing
As an affiliate, you get paid on the successful sale of a product you refer. For example, if you write about a camera you recommend sold on Amazon with an affiliate link and customers buy that camera, you get a sales commission on each sale.
Affiliate commissions can vary, and you can earn up to $1 to $100+ per successful sale. Some popular affiliate programs worth mentioning: Amazon Associates.
Blogging + Ads
You can place ads on your blog and get paid for clicks on those ads. Some ad networks to check out: Google Adsense, Mediavine, And thrive.
Blogging + Products
This is by far the most lucrative way to make money with your blog. These bloggers commonly make six figures or more from their course launches: Mariah Coz from Entrepreneur and Melyssa Griffin from MelyssaGriffin.com
Here is a step-by-step tutorial for setting up a blog. There are five major steps:
1. Brainstorm your blog and domain name
2. Set up hosting, domain, and blog platform
3. Write content
In this step, you’ll be choosing your blog name. Your blog name can be anything you want. It’s helpful it has keywords in it and is related to your niche: photography.
Credit: Successful Blogging
Check out: Effective Ways to Choose A Name For Your New Blog
Set up Hosting, Domain, and Blog Platform
It’s recommended that you set up a self-hosted blog with the domain. There are free blogging platforms available that will let you establish a blog like Medium or Quora, but you’ll have more authority if your blog is self-hosted.
There are many web hosts to select from:
· WP Engine
Choose a web host, purchase plan, along with your domain name.
Bluehost is recommended, and they commonly have a promotion that includes a free domain name. Also, their 1-click WordPress installation makes it easy to set up your WordPress blog platform.
Once hosting and domain are purchased, and the 1-click WordPress installation (available via Bluehost) is complete, you’ll be able to start customizing your blog with content.
Adding content to your blog means doing things like:
· Writing blog posts
· Creating pages, like: About Me, Contact Us, Resources, FAQ, etc.
· Adding links to your business
· Posting your photography and other relevant images and graphics
When it’s time to add content, the general rule of thumb is the more content, the better. Before your blog goes live, check out these best practices:
A minimum of 10-20 blog posts created before launch
Make sure blog is entirely set up. If not, you risk it looking amateurish
Make sure you have social media accounts set up for your blog. Examples: Facebook, Twitter, Instagram, etc.
Make sure you have a professional blog email address you can use specifically for the blog
Launching Your Blog
When you’re ready to go live, you’ll launch! Spread the word so you can get visitors and feedback, which is the final step of the blog set up process.
Hurray, your blog is live! Now, it’s time for the real work to begin: promotion. Here are some ideas for quick, easy, and cheap promotion:
· Social media: Make an announcement on your blog and personal social media accounts about your blog going live
· Join photography groups and forums
· Start collecting subscribers for your blog email list and send a newsletter on a regular basis
· Tell family and friends
· Leave business cards at local establishments
· Share with your current clients
Now that your blog has launched and you’ve started promoting in, easy maintenance should be done to keep building momentum and increasing traffic. Make sure you continue to publish new content on a regular basis. Many bloggers find it helpful to create an editorial calendar to keep them on track and organized. Always continue to promote. This should be a regular daily or weekly activity for you.
Over time you may start to see increasing popularity of your blog, and as you get more traffic, that will spill over into your photography business. Which can help you increase your business income and establish a new revenue stream for your blog. Hopefully, this guide has helped you in your efforts of setting up a photo blog. To your success!